Across Australia, natural resource management (NRM) groups are currently undertaking a process of incorporating climate change and adaptation information into planning processes. However, they are faced with the significant task of identifying, interpreting, prioritising and utilising information that is currently available, with even more information available to them in the near future. To support this process, CSIRO is developing a suite of climate adaptation information packages for NRM groups nationally, with the aim of providing information that is relevant for NRM planning. Here we reflect on the National NRM Impact and Adaptation Project's engagement strategy, AdaptNRM, and how it has worked so far with NRM groups Australia-wide in developing and delivering these information packages. We reflect on lessons learned from the AdaptNRM engagement model utilising data from evaluation surveys and other direct feedback. Our aim is to stimulate discussion in order to generate strategies for better engaging with practitioners and end-users at broad scales. Our experience shows us that clarity of objectives, clarity of roles, managing expectations and an allowance for flexibility are key in ensuring successful engagement. However, we ask the question - how can we improve the AdaptNRM engagement model to arrive at a well-informed, empowered and climate-adapted NRM community?