At a global, national and local level climate change is increasingly of concern to government, businesses, communities and individuals given its potential impacts on future food security. Although there has been fairly widespread research into community response and attitudes to climate change, there is still limited understanding as to how consumers are affected by climate change from an adaptation perspective. As part of a broader study we set out to explore how Australian consumers perceive climate change, and in particular, how they may respond to adaptation strategies implemented by food businesses. By adopting a combination of qualitative and quantitative research techniques we investigated how consumers feel they are affected by climate change; how they respond in specific climate change adaptation scenarios; and more generally what their concerns are surrounding climate change and food. Our findings suggest that consumers are concerned for the impacts of climate change on their food supply, particularly for fresh produce. The majority of consumers were sensitive to price changes that resulted from adaptation; however, health concerns, product origin and supporting farmers were also important factors influencing their purchase decisions. In effect, consumers are willing to pay and continue to buy adapted food products as long as food price increases are within an acceptable range, quality of food does not dramatically decrease and that imported food does not substitute local food production. These findings demonstrate the potential value of adaptation strategies for food businesses who strive to gain and maintain competitive advantage in a climate-changed world.